Browsing by Author "Qu, Hailin"
Now showing items 1-20 of 45
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Analysis of business travelers' hotel selection and satisfaction
Cobanoglu, Cihan (2001-08) -
Applying the theory of planned behavior to explain hotel employers' intentions to offer internships in Jamaica
Clarke, June Elaine (2013-12)Scope and Method of Study: The purpose of the study was to apply the theory of planned behavior (TPB) to examine hotel employers' intentions to offer internships in Jamaica. Specific objectives of the study were 1) to ... -
Benchmarking theory applied to state parks: An exploratory study
Liang, Yating (2004-05) -
Brand extension in customer-based brand equity model: A case of U.S. lodging industry
Ding, Li (2018-05)The main purposes of this study were (1) to establish an integrated customer-based brand extension equity resonance model in the U.S. lodging context; and (2) to provide practical suggestions for hotel practitioners aiming ... -
China's image as a travel destination: An exploratory study
Su, Pan (2003-12) -
Comparative study of the influence of failure classes, failure severity, and the effectiveness of recovery effort on recovery satisfaction and consequent customer loyalty in the casual dining restaurant segment in the U.S.: An application of Justice Theory
Chu, Yung-Hui (2007-12)Scope and Method of Study: The purpose of the study is to study the comparative effectiveness of recovery effort on recovery satisfaction and customer loyalty in terms of system failures and personnel failures in casual ... -
Competencies required for success at the single and multi-management levels in hotels
Santiago-Font, Zoe (2017-05)This study compared the competencies important for the success of single unit managers (line management) versus the competencies important for the success of multi-unit managers (mid and executive-level management) within ... -
Cross-culture study on the motivational mechanism of hotel employees' organizational citizenship behavior
Ma, Jintao (Emily) (2010-05)Scope and Method of Study: The purpose of the study was to understand the motivational mechanism of hotel employees' organizational citizenship behavior (OCB) from a cross-culture perspective. This study proposed a new ... -
Determinants on mechanism of emotional marketing: Emotional intelligence, perception of emotional labor' action, efficacy and customer' coping strategy on customer satisfaction
Park, Hyeyoung (Helen) (2013-07)This study was to examine to identify the determinants on mechanism of emotional marketing in the restaurant business. The previous studied mostly examined to find out the service failure from the service qualities by ... -
Examination of the medical tourists motivational behavior and perception: A structural model
Saiprasert, Wanlanai (2011-05)Scope and Method of Study: The objectives of this study were to (1) examine the structural relationship of medical tourists motivational behavior and perception model; (2) assess the moderating effect of repeat visit on ... -
Exploratory study of destination branding for the state of Oklahoma
Im, Hyun-Jung (2003-12) -
Exploring the multi-focus influence of identity on students' entrepreneurial intent
Black, Michelle (2012-07)Scope and Method of Study: Empirical studies examining the predictors of intentions usually focus on the effect a single identity has on intentions. Adapting Shapero's events model, the current study investigates the ... -
Hotel Housekeeping Operational Audit
Wood, Donald F. (2001-08-01) -
Hotel Managers' Perception Toward Relationship Marketing: a Case Study of Antalya
Delen, Nevbahar Handan (Oklahoma State University, 2006-12-01)The objectives of this study were to 1) asses hotel managers' perception towards relationship marketing (RM) in Turkey's lodging industry; 2) asses if there is a GAP between hotel managers' perception towards importance ... -
Image formation process and future intentions through tourist functional motivation and perceived value in cultural heritage tourism
Pan, Jeonghwa (2008-12)Scope and Method of Study: The purpose of this study was to 1) develop a theoretical structural model of cultural heritage tourism, destination image formation, and future intentions by investigating functional motivation, ... -
Image study of Oklahoma as an international travel destination
Wang, Suosheng (2003-12) -
Impact of industry forces on resource competitive strategies and hotel performance
Tavitiyaman, Pimtong (2009-07)Scope and Method of Study: the purposes of this study were to: (1) assess the impact of industry forces on resource competitive strategies; (2) investigate the impact of resource competitive strategies on hotel performance; ... -
Impacts of a bundle of travel determinants on repeat visitation: An exploratory study of tourism in Thailand
Ngamsom, Bongkosh (2001-05)