Browsing by Author "Park, Hyeyoung (Helen)"
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Determinants on mechanism of emotional marketing: Emotional intelligence, perception of emotional labor' action, efficacy and customer' coping strategy on customer satisfaction
Park, Hyeyoung (Helen) (2013-07)This study was to examine to identify the determinants on mechanism of emotional marketing in the restaurant business. The previous studied mostly examined to find out the service failure from the service qualities by ...