Browsing by Author "Park, Hyejune"
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Augmented Reality and Virtual Reality in apparel retailing: Examining retail strategies to enhance the customer experience
McAnally, Macy (Oklahoma State University, 2020-04-24)Augmented and Virtual Reality are both relatively new technologies, even more new to the apparel industry. These technologies allow users to put themselves in a virtual simulation that feels real. This research studies how ... -
Book now, pay later: An investigation of delays in payments, temporal distance and incentive types
Jang, Yisak (Isaac) (2020-12)With competition in the hotel industry getting more intense, many hotel companies are trying hard to provide various booking options for consumers and one of such options is the ‘book now, pay later’ option. This option ... -
Corporate Ability and Corporate Social Responsibility: A Study on How They Influence the Competitive Advantage of an Apparel Company
Uddin, Sheikh Shahed (2018-05-01)The global apparel industry is becoming increasingly competitive due to the multifaceted nature of the business, diverse global consumer demand, sustainability in business operations, and consistent fashion manufacturing ... -
Digital retailing and marketing: Tools for rural small businesses navigating the digital age
Park, Hyejune; Van Leuven, Andrew (Oklahoma Cooperative Extension Service, 2023-08) -
'Drop' model in the fashion industry: Examining retail strategy and long-term sustainability effects
Johnson, Tatum (Oklahoma State University, 2022-04-15)From a retail giant, Amazon, to luxury fashion brands like Gucci and Burberry, 'drops' as a marketing strategy have been adopted widely by the fashion industry in recent years (Larsson, 2020). The new innovation, the 'drop' ... -
Examining Style Consumption in the Context of Product Longevity
Hasan, Md Anamul (2018-07-01)The importance of extended product lifespan for sustainable clothing consumption has been established by many researchers. However, assuring extended lifespan is difficult since consumers' desire for novelty fuels premature ... -
Gerontechnology for Fall Prevention, Detection, and Monitoring: Examining the Diffusion of Technology Among Older Adults for Aging-in-Place
Pereira, Gabriela Fonseca (2018-12-01)Gerontechnology has been studied and developed to support older adults' desire of aging-in-place, providing independence, autonomy, quality of life, and also by reducing costs with health services. Over recent years a ... -
Value Creation Model of the Online Meal-Kit Delivery Service
Chandradasa, Giarana Gamage Dhammika Maheshani (2018-07-01)The online meal-kit delivery service (OMDS) is one of the growing retail business models in the retail industry. Consumers attribute value to OMDS purchases based on a combined assessment of their personal resources and ...