Browsing by Author "Norman, Mark Roger"
Now showing items 1-1 of 1
-
Study of Retail Advertiser and General Population Attitudes Toward the Media of Alva, Oklahoma
Norman, Mark Roger (Oklahoma State University, 1975-12-01)The primary objective of this study was to investigate the image of the media in Alva, Oklahoma as seen by the retail advertisers and the general population. This study explored the attitudes these various groups held ...