Browsing by Author "Ng, Christy Yen Nee"
Now showing items 1-1 of 1
-
Study of the impact of relational benefits and relationship marketing on purchase intention in the lodging industry
Ng, Christy Yen Nee (2010-07)Scope and Method of Study: The purpose of the study was to examine the impact of relational benefits and relationship marketing on purchase intention in the lodging industry. This study suggested that relational benefits ...