Browsing by Author "Muske, Glenn"
Now showing items 1-14 of 14
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Chinese Consumers Evaluation Of Multinational and Domestic Discount Store Image and Store Satisfaction
Li, Yuqing (Oklahoma State University, 2008-05-01)Three research objectives were set for this study. The first objective was to examine the Chinese consumers' evaluation of store image on five selected attributes for both multinational and domestic discount retail stores. ... -
Consumer Use of the Internet in Shopping for Unique Products
Nam, Minjung (Oklahoma State University, 2008-12-01)The purpose of this study was to investigate factors that may be related to the desire for unique consumer products and discover if there is a relationship between the desire for unique consumer products and online shopping. ... -
Developing a business plan for value-added agricultural products
Holcomb, Rodney B.; Muske, Glenn; Kenkel, Phil (Oklahoma Cooperative Extension Service, 2007-06) -
Development and implementation of a sustainable apparel design and production model
Gam, Hae Jin (2007-05)Scope and Method of Study: Many environmental problems related to the apparel industry, such as toxicity in dyeing wastewater, could be minimized by apparel designers and manufacturers. McDonough and Braungart's 'Cradle ... -
Diabetes care in Oklahoma - A formative assessment
Phelps, Joshua A. (2009-07)Scope and Method of Study: Through a series of interviews guided by the tenets of grounded theory, this study explored the community's perspectives regarding the delivery process of diabetes care and education. For the ... -
Entrepreneurial Communities in Rural Oklahoma
Bridenstine-brooks, Lara Lea (Oklahoma State University, 2008-05-01)The purpose of this study is to identify the characteristics of entrepreneurial communities in rural Oklahoma. Both quantitative and qualitative research will be utilized. The Oklahoma Social Indicator Survey of 2006 and ... -
Exploratory investigation of downtown branding as an effective downtown revitalization strategy: Downtown business owners' perspectives
Ryu, Jay Sang (2010-07)Scope and Method of Study: The viability of the downtown is closely related to the economic health of a community. Community administrators have explored various strategies to revitalize their downtowns, and a brand-oriented ... -
Female Consumers' Perceptions of Advertising
Hamlin, Reagan Nichole (Oklahoma State University, 2008-12-01)This study explored both younger and older female consumers' perceptions of advertising. Previous studies have indicated that several factors influence one's view of advertising including: cohort membership, cognitive age, ... -
Home-based business: An economic development alternative
Muske, Glenn; Woods, Mike (Oklahoma Cooperative Extension Service, 2010-02) -
How can Oklahoma communities attract food manufacturing companies?
Holcomb, Rodney B.; Muske, Glenn; Lyford, Conrad; Woods, Mike (Oklahoma Cooperative Extension Service, 2007-05) -
Internet as a marketing tool
Muske, Glenn; Stanforth, Nancy; Woods, Mike (Oklahoma Cooperative Extension Service, 2007-05) -
Understanding consumers' online shopping and purchasing behaviors
Kim, JongEun (2004-07)Scope and Method of Study: The purpose of this study was to examine individuals that had completed an Internet purchase and compared them to other Internet shoppers and browsers. -
Web page background color evaluative effect on selected product attributes
Biers, Karen S. (2001-12) -
Website basics for small businesses
Whitacre, Brian; Muske, Glenn (Oklahoma Cooperative Extension Service, 2008-03)