Browsing by Author "Monnot, Gail Echols"
Now showing items 1-1 of 1
-
Organization and Content of Effective Fund-raising Letters as Perceived by Professionals and Selected Recipients
Monnot, Gail Echols (Oklahoma State University, 1986-07-01)Of the many techniques involved in fund raising, the letter is the most fascinating to me. Fund raisers must be doing something right in their writing the appeal letter. Individual donations to charity continue to rise ...