Browsing by Author "Mohan, Mayoor"

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    • Ambiguity aversion in the front-end of innovation 

      Mohan, Mayoor (2013-05)
      There have been repeated appeals for further scientific inquiry into the early stages of innovation in the firm, referred to as the front-end of innovation. Currently, we lack a clear understanding of front-end decision-making ...

    • New Product Pre-Announcements: Incumbent Reactions to Competitive Signals 

      Mohan, Mayoor (Oklahoma State University, 2007-05-01)
      The purpose of this study was to examine assess the effect of perceived hostility and perceived credibility in new product pre-announcement on strength and speed of response by incumbent competitive firms. Participants in ...