Browsing by Author "McAnally, Macy"
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Augmented Reality and Virtual Reality in apparel retailing: Examining retail strategies to enhance the customer experience
McAnally, Macy (Oklahoma State University, 2020-04-24)Augmented and Virtual Reality are both relatively new technologies, even more new to the apparel industry. These technologies allow users to put themselves in a virtual simulation that feels real. This research studies how ...