Browsing by Author "Mason, James Dailey"
Now showing items 1-3 of 3
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Aesthetic authenticity: Consummatory experience in the marketplace
Mason, James Dailey (2011-07)Scope and Method of Study: A qualitative investigation of consumer understanding of differing constructs of authenticity. -
Generation Z: The lasting influence of the digital native on marketing
Kurzu, Jack (2017-05-01) -
How corporate social responsibility influences consumers and employees
Davenport, Lauren (2016-11-29)This report presents a compilation of literary analyses regarding corporate social responsibility (CSR) and its impact on the organization from both an external standpoint through consumers and an internal standpoint through ...