Browsing by Author "Marks, Robert Lynn"
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Comparison of Reader Evaluations of Identical News Stories Printed on Green, White, Red and Blue Backgrounds
Marks, Robert Lynn (Oklahoma State University, 1986-05-01)The purpose of this study was to determine if color affects reader perception of news stories. The results indicated it does not; however, the author believes color may have an effect in some way that was not tested for.