Browsing by Author "Kim, Sang Chon"
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FIVE-SECOND PERSUASION: THE EFFECT OF SKIP FUNCTION IN PRE-ROLL ADVERTISING
Kim, Sang Chon (2018-12-14)The current study adopts two different studies with the same experimental stimuli but different levels of analysis. Study 1 would be a sort of theoretical evidence for Study 2. The purpose of Study 1 is to investigate the ...