Browsing by Author "Kilbourne, William"

Now showing items 1-2 of 2

    • Attitudinal impact of sexual embedding in print advertising 

      Brammer, Stephen P. (1981-05)
      Scope and Method of Study: The main objective of this study was the investigation of the attitudinal effects of embedding of sexual stimuli in print advertising. It differs from past efforts, in that it concerns itself ...

    • Exploratory study on the effectiveness of embedding in advertising 

      Brown, William John (1981-12)
      Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...