Browsing by Author "Ketterer, Stan"
Now showing items 1-15 of 15
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Blogging as a Campaign Tool: An Analysis of the Frames and Design Used on Barack Obama's Official Blog
Mason, Jeffrey Wayne (Oklahoma State University, 2010-05-01)Present-day political campaigns have changed significantly from a generation ago. Communication is drive by technology. Today's target audience has 24-7 access to information and high-tech devices. The design of the ... -
Characteristics of Online Editors at City and Regional Magazines
Jenkins, Joy (Oklahoma State University, 2011-05-01)Continually updated websites have become necessary additions to traditionally print publications, such as newspapers and magazines. In recent years, a particular subset of magazines, city and regional magazines, has followed ... -
Contemporary Christian Radio Web Sites: A Uses and Gratifications Study
Bentley, Joshua Mark (Oklahoma State University, 2010-05-01)An exploratory study of the uses and gratifications associated with Contemporary Christian radio station Web sites. A convenience sample of 351 Web site users was collected through an online survey. Links were posted on ... -
Effect of Celebrity Athlete Models in Food Advertising on the Perceived Healthiness of Food Products
Barrow, Allen (Trey) E., III (Oklahoma State University, 2009-05-01)Recognizing the seriousness of the obesity problem, the government, consumer groups and parents have put pressure on the food industry to adjust their advertising practices (Seiders & Petty, 2007). The use of certain ... -
Effects of Image Valence on Audience Visual Attention and Perception Toward Public Service Announcements: The Moderating Role of Issue Involvement
Oaks, Madolynne (2018-05-01)The present study is designed to understand the circumstances under which a public service announcement would be most effective for high or low involved viewers. The research goal is to be able to examine which type of ... -
La Carte Cable Pricing and the Future of Local Broadcast Television
Andrews, Max Murray (2014-07-01)Television has been a staple of the American lifestyle since its adoption in the 1950s. Advertising has been the primary source of revenue for local stations, although many stations strengthened their bottom line with ... -
Lurkers and Posters on Collegiate Sports Message Boards: a Uses and Gratifications Study
Epperley, Bradley Scott (Oklahoma State University, 2012-05-01)This study used Clavio's (2009) Collegiate Sports Message Board (CSMB) scale to measure attitudes about the popular social media Websites among a sample of collegiate sports message board users. A factor analysis revealed ... -
Media Influence on Russian Students in Their Perception of America
Kononova, Anastasia G. (Oklahoma State University, 2006-07-01)The method of survey was employed in this study. A total of 87 Russian students were surveyed for this thesis project. The first group includes Russian students who have never been to America ("Russian Russians"); the ... -
Power of Political Satire: Does It Influence Viewers to Participate in Politics?
Combs, Lauren (2018-12-01)Political satire hosts, such as Stephen Colbert and Trevor Noah, dominate the airwaves and social discussions, yet there is a lack of academic research studying if what they say has an effect on their viewers. This thesis ... -
Relationship between criteria air pollutants and physical fitness measures from children in California
Hammon, Tracy Lynn (2010-05)Scope and Method of Study: -
Retrospective recall of early television viewing: Relations with adult aggressive behavior
Seger, Jeffrey Lane (2011-05)Scope and Method of Study: The purpose of the current study was to assess the relation between past television viewing and current aggressive outcomes in young adults using a retrospective recall methodology. Participants ... -
Smartphones, Multitasking and Empathy : a Polymedia Theory Perspective
Burch, Teddy (Oklahoma State University, 2013-05-01)The current study uses survey to gain a better understanding on how college student's use their smartphones, how they multitask and what affect these actions have on grade point averages and empathy. The current results, ... -
Social media and strategic communication: Attitudes and perceptions among college students
Lewis, Bobbi Kay (2009-12)Scope and Method of Study: Social media have been adopted from its inception by public relations, advertising and marketing practitioners as tools for communicating with strategic publics. Wright and Hinson (2009) have ... -
Updating the Journalist'S Toolbox : an Analysis of the Multimedia Skills That Journalism Graduates Need and Employers Want in Today'S Converged Newsroom
Hoffman, Shane (Oklahoma State University, 2013-07-01)Journalism has changed at a faster pace in the first decade of the 21st century than during any time period in the history of the profession. If journalism students expect to be hired upon graduating in the new convergence ... -
Using the Comic Book to Teach Human Values as Bedrock for Good Governance
Harbi, Amine (Oklahoma State University, 2011-07-01)This project evaluated qualitatively the efficacy of the comic book as an educational medium. Using focus groups of children, the researcher evaluated the reactions of the audience to matters of narrative, graphic style, ...