Browsing by Author "Jenlink, Kimberly Rennea Wessels"

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    • Symbol Usage in the Appearance of Small Businesses 

      Jenlink, Kimberly Rennea Wessels (Oklahoma State University, 1997-12-01)
      This study was conducted to determine the use of symbols to decode messages in a store's appearance by potential clients of a store. The study provides store owners with information that will help them in making decisions ...