Browsing by Author "Jack J. Kasulis"

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    • Managing Trade Promotions in the Context of Market Power 

      Jack J. Kasulis; Fred W. Morgan; David E. Griffith; James M. Kenderdine (Journal of the Academy of Marketing Science, 1999-07-01)
      The use of trade promotions as a channel-programming tool has increased substantially in the past decade. In focusing on the tactical implications of trade promotions, some firms appear to have underestimated the tendency ...