Browsing by Author "Gough, Donna Lu."
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The development and globalization of a transnational media conglomerate: A historical case study of Matsushita Electric Industrial Company.
Gough, Donna Lu. (2002)Matsushita Electric Industrial Co., Ltd. is one of several media conglomerates that pursues an idealized, transnational conglomerate model. Matsushita Electric participates in the development of technology, the disbursement ...