Browsing by Author "Chung, Yeasun"
Now showing items 1-6 of 6
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Book now, pay later: An investigation of delays in payments, temporal distance and incentive types
Jang, Yisak (Isaac) (2020-12)With competition in the hotel industry getting more intense, many hotel companies are trying hard to provide various booking options for consumers and one of such options is the ‘book now, pay later’ option. This option ... -
Brand extension in customer-based brand equity model: A case of U.S. lodging industry
Ding, Li (2018-05)The main purposes of this study were (1) to establish an integrated customer-based brand extension equity resonance model in the U.S. lodging context; and (2) to provide practical suggestions for hotel practitioners aiming ... -
Factors Affecting Travelers' Intentions to Choose Alternative Lodging: Integration of Idt and Tam
Qiu, Chang (2015-12-01)Millennials have been the largest population and fueled the overall growth of leisure travel. This generation is seeking new and different experiences. Featuring as unique experience, convenient location, and affordable ... -
Role of Perceived Value and Emotion in Determining Consumer Satisfaction and Loyalty: a Case of Asian Restaurants
Song, Jahyun (Leena) (Oklahoma State University, 2014-07-01)The purpose of this study were (1) to propose and test a model of consumer choice behavior that examines the role of perceived value, emotions, and individual differences in determining consumer satisfaction and loyalty ... -
Three-component triangular theory of hotel brand love
Wang, Yao-Chin (2015-07)With the trends of promoting reward membership program, launching technological innovations, and rebranding in the hotel industry, hotel brand love should be examined in hospitality studies because several innovative ... -
Understanding Corporate Social Responsibility and Brand Equity: An Investigation of Restaurant Brand Attributes and Customer Traits
Lin, Shijun Michael (2016-07-01)There has been raising awareness of social responsibility from stakeholders, especially from customers, in the restaurant industry. The extant research still needs a better understanding of multi-level corporate social ...