Browsing by Author "Bouchet, Adrien"
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Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding
Parris, Denise Linda; Troilo, Michael L.; Bouchet, Adrien; Peachey, Jon Welty (2014-11)This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a ... -
Change is hard: overcoming barriers to service innovation
Parris, Denise Linda; Bouchet, Adrien; Peachey, Jon Welty; Arnold, Danny (2016-09-12)Creating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem, however, often resist change. Adopting a new ... -
More than competition: exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda; Shapiro, Stephen L.; Peachey, Jon Welty; Bowers, Josh; Bouchet, Adrien (2015-04-01)The purpose of this paper is to (a) explore stakeholder identities of a grassroots cause-related sporting event; and (b) gain a better understanding of how identities are related to stakeholder development, support of the ...