Browsing by Author "Andreu Perez, Loarre"
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Fanship as parasocial relationships: an outlook on the model for strategic management of fan communication
Andreu Perez, Loarre (2021-12-17)This dissertation designed and tested a model for fanship for parasocial relationship (FPR), in order to provide a scale to measure the relationships between fans and their favorite celebrities, taking into account publics ... -
RISK TOO MUCH TO GAIN TOO LITTLE: ASTROTURFING STRATEGY, ITS PRESUMED EFFECTS AND LIMITATIONS
Andreu Perez, Loarre (2018-12-14)Astroturfing strategies are deceptive mechanisms that hide the source of the information from the publics. By not disclosing the persuasive intent and identity of the sources behind these communicative efforts, organizations ...