Browsing by Author "Miller, Stephen J."
Now showing items 21-27 of 27
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Market segmentation through zip code analysis: A case study
Scanlon, Paul Jeffrey (1974-05)Purpose of Study: Marketing Researchers have applied their tools and techniques very efficiently to traditional profit-motivated organizations. Non-business or charitable organizations, on the other hand, have been the ... -
Market segmentation: A quantitative model
Thompson, Richard Dean (1980-05) -
New Product Pre-Announcements: Incumbent Reactions to Competitive Signals
Mohan, Mayoor (Oklahoma State University, 2007-05-01)The purpose of this study was to examine assess the effect of perceived hostility and perceived credibility in new product pre-announcement on strength and speed of response by incumbent competitive firms. Participants in ... -
Organizational facilitators of customer-oriented organizational learning
Claycomb, Vincentia Ann (1995-07) -
Survey of the export activity of Oklahoma manufacturers
Bruneau, Carol Lorraine (1986-07)Scope and Method of Study: This study was performed as an initial research project by the Center for International Trade Development to investigate the type and extent of export activity in the state of Oklahoma. ...