Browsing by Author "b7708619-cb73-48bb-a7a2-1bd311332fc9"
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CRAFTING AN EFFECTIVE STORY: A NARRATIVE THEORY APPROACH TO ENTREPRENEURIAL FUNDRAISING IN CROWDFUNDING
Anglin, Aaron (2017-05-12)The stories told by organizations have long played a critical role in furthering our understanding of organizational culture, the implementation of firm strategies, and the creation of new venture legitimacy. Recently, ...