Browsing by Author "976a55e7-6e71-46b2-bb93-b89d534e24e0"
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Quantifying Crises’ Effects on Organizational Reputation
Castle, Ace (2017-05-13)Crisis communication research has been significantly advanced over the past 50 years with models and theories. But it lacks a method for assigning objective, numerical values to how severe a crisis is on an organization’s ...