Browsing OU - Faculty and Staff Publications by Author "Richard A. Johnson"
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The Effects of Cost and Asset Retrenchment on Firm Performance: The Overlooked Role of a Firm’s Competitive Environment
J. L. Morrow; Jr.; Richard A. Johnson; Lowell W. Busenitz (Journal of Management, 2004-04-01)When firms face declining financial performance, research suggests that cost and asset retrenchment can lead to improved performance among poorly performing firms. However, previous studies have largely focused on firms ...