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The role of personality in television streaming-related motivations and parasocial behaviors
(2023-05-12)
This paper explores the relationship between personality traits and motivations for using streaming video on demand (SVOD) services. The study aims to fill a gap in the literature on the individual differences and uses and ...
Strategic Narratives of Public Diplomacy and the Enactment of Soft Power: An Exploratory Study
(2017-08)
This dissertation investigated the formation, projection, and reception of strategic narratives with the purpose of exploring and explaining how and in what ways soft power can be enacted via strategic narratives. Specifically, ...
A Mixed Methods Approach to Studying Social Capital In An International Coalition
(2014)
Public relations as a communication practice contributes to a fully functioning society by bringing organizations, groups and individuals together to discuss issues. Public relations also helps to build advocacy coalitions. ...
The effects of advertising manager's [sic] individual modernity on advertising planning & decision making /
(1998)
Part II examines the sources of macroeconomic fluctuations in Taiwan and South Korea. Using two structural VAR models and introducing cointegration restrictions we study the effects of innovations giving domestic and foreign ...
“Who asked for this?”: authenticity and race-centered corporate social responsibility
(2023-05-12)
The purpose of this study is to conceptualize and operationalize race-centered CSR, a combination of corporate social responsibility and corporate social advocacy concerned with repairing racial relationships and inequities, ...
Examining Influences Impacting Sub-Saharan African Media Norms: Effects on Professionalization of Journalism
(2020-12-18)
This study demonstrates the presence of various influences in the Sub-Saharan African media, and how these influences impact on the professional development of Sub-Saharan African journalism. To account for the presence ...
Recognizing Racial Publics--An Exploration of Racial Identity and Community Among Black Women in Understanding Obesity and Weight Loss Messages
(2013)
This dissertation takes a public relations approach and qualitatively explores how Black women understand obesity and weight loss messages based on their racial identity and community. Racial identity is the degree to which ...
THE VALUE OF A JOURNALISM DEGREE: AN ANALYSIS OF WHAT NEWSPAPER EDITORS CONSIDER WHEN HIRING JOURNALISM SCHOOL GRADUATES AND WHAT JOURNALISM SCHOOL ADMINISTRATORS CONSIDER WHEN EDUCATING THESE GRADUATES
(2019-05-10)
Journalism schools have seen their enrollment numbers ebb and flow for decades though never more so than in the late 20th and early 21st centuries. After the Internet became a serious mode of news delivery, the face of ...
A SOCIETAL APPROACH TO SOCIAL SHAREHOLDER ACTIVISM: ORGANIZATIONAL LEGITIMACY, CORPORATE RESPONSES
(2013)
This study examined the voluntary compliance of corporations to societal pressures exerted by one type of stakeholder--shareholders. Specifically, from an organizational legitimacy perspective, the study investigated ...
WAR – WHAT IS IT GOOD FOR? APPLYING A MILLIAN SECURITY PRINCIPLES PROTOCOL TO NEW YORK TIMES COVERAGE OF THE 2003 INVASION OF IRAQ
(2019-05-10)
In the aftermath of the U.S. 2003 invasion of Iraq, a number of news media outlets revisited their pre-invasion coverage, expressing public regret over perceived coverage gaps, and conducting deep internal self-examination ...