Browsing by Subject "Television in politics United States."
Now showing items 1-4 of 4
-
Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ... -
An analysis of political bias in evening network news during the 1996 presidential campaigns.
(1998)This study consisted of two phases. The first phase submitted the data set to content analysis. Coders' analyses included visual and verbal content and overall media bias. The coders coded bias on a five-point scale from ... -
Late-night television talk shows and political comedy programs: A study of young voters' political experiences.
(2006)The information processing strategy active reflection was also examined to determine the mediation relationship between exposure and attention to late night television talk shows and political comedy programs and the outcome ... -
Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet.
(2002)Based on the results of the study, differences did emerge in the videostyles and webstyles of female and male candidates in 2000. For example, female candidate videostyle differed from male candidate videostyle in a more ...