Browsing by Subject "Sexually transmitted diseases--Prevention"
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EXPANDING LANGUAGE EXPECTANCY THEORY: THE SUASORY EFFECTS OF LEXICAL COMPLEXITY AND SEMANTIC COMPLEXITY ON EFFECTIVE HEALTH MESSAGE DESIGN
(2011)This research seeks to fill a gap concerning screening for sexually transmitted diseases (STDs) by using language expectancy theory (LET; Burgoon, Jones, & Stewart, 1975; Miller & Burgoon, 1979) and regulatory focus theory ...