Browsing by Subject "New Product Development"
Now showing items 1-2 of 2
-
The Structure of Absorptive Capacity in Three Product Development Strategies
(2020-02-22)This study develops and tests theory about different forms of absorptive capacity that support radical, differentiation and imitation product development strategies. Absorptive capacity theory provides a generalized ... -
Three Essays Conceptually Exploring Implications for Artificial Intelligence in Marketing
(2023-05-12)This dissertation comprises three essays that conceptually explore the implications of artificial intelligence (AI) in marketing. AI is increasingly becoming integrated into every facet of marketing. As AI reshapes marketing ...