Browsing by Subject "Native Advertising"
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THE EFFECTS OF AD-BLOCK WALL LEVEL, AD-BLOCK WALL MESSAGE FRAME, EXPLICIT GOAL EXISTENCE AND AD TYPE ON PSYCHOLOGICAL REACTANCE, UNCONSCIOUS AD PROCESSING AND ONLINE NEWS BRAND EVALUATION
(2019-06-18)Myopic loss aversion can take place when news media management and advertisers focus too much on preventing short-term losses. Although ad-bock walls may successfully block the ad-block users’ access, two studies here have ...