Browsing by Author "Lusch, Robert F.,"
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A proactive model of communication in marketing channels.
Sindhav, Birud. (2001)A survey of 1000 exclusive insurance agents was conducted, which yielded a usable response rate of 20.3%. The data was analyzed using structural equation modeling. The results provide support for fifteen out of eighteen ... -
The role of organizational identification in marketing channels: A quantitative and qualitative assessment.
O'brien, Matthew Patrick Sabbert. (2001)This dissertation develops theory and empirically tests developed hypotheses. A survey instrument is developed and administered to collect data for analysis. Primarily, the data was analyzed through regression analysis and ...