2016-01-142016-03-302016-01-142016-03-301971-03-01Larkin, E. F. (1971). A Q-Analysis of Values and Attitudes Toward Advertising. Journalism & Mass Communication Quarterly, 48(1), 68-72. doi: 10.1177/107769907104800108http://hdl.handle.net/11244/25322en-USA Q-Analysis of Values and Attitudes Toward AdvertisingResearch Article10.1177/107769907104800108false