Prosperous Newspaper Industry May Be Heading for Decline

Gerald L. Grotta2016-01-142016-03-302016-01-142016-03-301974-09-21Grotta, G. L. (1974). Prosperous Newspaper Industry May Be Heading for Decline. Journalism & Mass Communication Quarterly, 51(3), 498-502. doi: 10.1177/107769907405100317http://hdl.handle.net/11244/25323“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“en-USProsperous Newspaper Industry May Be Heading for DeclineResearch Article10.1177/107769907405100317false