A Market Segmentation Approach to Daily Newspaper Audience Studies

2016-01-142016-03-302016-01-142016-03-301979-03-01Larkin, E. F., & Grotta, G. L. (1979). A Market Segmentation Approach to Daily Newspaper Audience Studies. Journalism & Mass Communication Quarterly, 56(1), 31-37, 133. doi: 10.1177/107769907905600105http://hdl.handle.net/11244/25329en-USA Market Segmentation Approach to Daily Newspaper Audience StudiesResearch Article10.1177/107769907905600105false