Gyotae KuLynda Lee KaidMichael Pfau2016-01-142016-03-302016-01-142016-03-302003-09-01Ku, G., Kaid, L. L., & Pfau, M. (2003). The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing. Journalism & Mass Communication Quarterly, 80(3), 528-547. doi: 10.1177/107769900308000304http://hdl.handle.net/11244/25308This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.en-USResearch Article10.1177/107769900308000304false