Aimei YangMaureen Taylor2016-01-142016-03-302016-01-142016-03-302014-11-01Yang, A., & Taylor, M. (2014). Public diplomacy in a networked society: The Chinese government–NGO coalition network on acquired immune deficiency syndrome prevention. International Communication Gazette, 76(7), 575-593. doi: 10.1177/1748048514538929http://hdl.handle.net/11244/25496In the era of globalization, the line between domestic and international communication is becoming increasingly blurred. Public diplomacy communication is one such case. Public diplomacy has evolved from a focus on mass media to communication efforts to build transnational communication networks of relationships with respected international non-governmental organizations. This article explores how the Chinese government communicated with and collaborated with transnational human immunodeficiency virus/acquired immune deficiency syndrome international non-governmental organizations. The findings of a network analysis of Chinese-international non-governmental organizations public diplomacy suggest that the Chinese government is strategically communicating with international organizations to help address a domestic issue. Additionally, the findings of a content analysis of international media coverage of China’s management of the human immunodeficiency virus/acquired immune deficiency syndrome issue suggest that more positive frames are occurring in the news. China is now viewed as making progress in its handling of the health crisis.en-USAIDS preventioninternational communicationnetworksNGOspublic diplomacysoft powerResearch Article10.1177/1748048514538929false