Johnson, AmyFuller, Corey Lee2020-04-172020-04-172009(AlmaMMSId)9973315585202196https://hdl.handle.net/11244/323891This study, titled "The Changing Visual Identity of Churches: From Symbols to Branding", follows the evolution from simple symbols to modern visual identity systems being used by churches. This research explores when the transition occurred and discusses the contributing factors such as church history, societal shifts, advances in communication and technology as well as modern consumerism and corporate brand identity, all of which play a pivotal role in the transfer from simple symbols to high-concept church branding.All rights reserved by the author, who has granted UCO Chambers Library the non-exclusive right to share this material in its online repositories. Contact UCO Chambers Library's Digital Initiatives Working Group at diwg@uco.edu for the permission policy on the use, reproduction or distribution of this material.Church marketingChurch signsChurch decoration and ornamentAcademic theses(OCoLC)ocn430826788;(OCoLC)430826788