Stacia M. WertGordon T. Gray2016-01-142016-03-302016-01-142016-03-301990-12-01Wert, S. M., & Gray, G. T. (1990). Marketing Review Quiz: An Academic Application of the Popular Quiz Game Format. Journal of Marketing Education, 12(3), 18-21. doi: 10.1177/027347539001200303http://hdl.handle.net/11244/25058Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.en-USResearch Article10.1177/027347539001200303false