Buckley, M. Ronald2016-10-102016-10-101987-08Cote, J. A., & Buckley, M. R. (1987). Estimating Trait, Method, and Error Variance: Generalizing Across 70 Construct Validation Studies. Journal Of Marketing Research (JMR), 24(3), 315-318.http://hdl.handle.net/11244/45402The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error.Article