Browsing OU - Dissertations by Author "O'geary, James Steven."
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The language of emotion in televised political advertising: Presidential spots, 1960--1996.
O'geary, James Steven. (2000)Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...